An ill-planned ad placement strategy can blow your budget with broad keywords and irrelevant channels. Our Google AdWords-certified team will attend to your campaigns with methodical, data-driven proficiency, ensuring ads are keyword-optimized, targeted and A/B tested to minimize spend (CPC) and maximize returns. At every step, we take care to measure success and refine tactics to make the absolute most of your costs per click.
SEM has become the most popular form of online advertising for a reason; it is extremely effective at generating new customers. SEM lets you engage with potential customers exactly when they are searching for what you have to offer. This is different to radio, TV and newspaper advertising where you advertise to potential customers while they are busy doing something else (reading the news, watching TV, driving).