The Challenge: Reorganize and redesign a 3,000-plus-page properties the overall look and feel. Our Solution: Overhauled the navigation into more logical segments, while de-cluttering and organizing the homepage for an improved user experience. Added “quick links” on the homepage for faster access to common tasks. Enabled users to stay connected with Twitter integration and links to social media accounts.
IMAGINE browsing a website when a saucy ad for lingerie catches your eye. You don’t click on it, merely smile and go to another page. Yet it follows you, putting up more racy pictures, perhaps even the offer of a discount. Finally, irked by its persistence, you frown. “Sorry for taking up your time,” says the ad, and promptly desists from further pestering. Creepy. But making online ads that not only know you are looking at them but also respond to your emotions will soon be possible, thanks to the power of image-processing software and the ubiquity of tiny cameras in computers and mobile devices.Uses for this technology would not, of course, be confined to advertising. There is ample scope to deploy it in areas like security, computer gaming, education and health care. But admen are among the first to embrace the idea in earnest. That is because it helps answer, at least online, clients’ perennial carp: that they know half the money they spend on advertising is wasted, but they don’t know which half.Rest of the story
Our new web site is ready to launch.